Marketing Disease and Pushing Drugs, 1/7
June 17th, 2009 | by magazines |
http://www.encognitive.com
Doctors might not be crazy about the idea, but patients are walking into their offices asking for specific drugs. They have heard about them on TV or read about them in magazines.
Askier travels blissfully down a mountain of ragweed, his skis in perfect position as pollen scatters across a parched mountain landscape. Quick–is this an advertisement for weed killer, a new type of skiing, or an allergy drug?
Unless you’ve stayed away from magazines and TV this year, you probably know this is an ad for Allegra, an allergy drug manufactured by Hoechst Marion Roussel, Inc. The caption reads: “This allergy season, live with ahhhbandon. Ahhh! Allegra!”
The Allegra print campaign is one of a multitude of highly visible prescription’ drug advertisements aimed directly at the public. Ever since federal regulations changed laws governing the advertising of prescription drugs in the 1980s, such advertising efforts have taken off. Manufacturers spent $137 million on direct-to-consumer drug advertising on television alone in 1996, according to IMS America and Nielsen Media Research. Advertising is also extensive in most major consumer magazines. “They’re spending a ton of money” says Jack Trout, a marketing expert based in Greenwich, Connecticut, and author of The New Positioning: The Latest on the World’s Number 1 Business Strategy. “They’re keeping these magazines afloat.”
http://findarticles.com/p/articles/mi_m4021/is_n1_v20/ai_20111743
ARON
9 Responses to “Marketing Disease and Pushing Drugs, 1/7”
By avidalocan on Jun 18, 2009 | Reply
Modern day Holocaust.
By TheBirdsGoTweet on Jun 20, 2009 | Reply
And people don’t even notice this OR see a probem with that either!
By gluck7104 on Jun 21, 2009 | Reply
Drugs instead of curative/preventative measures kept me undiagnosed and now in4th stage renal failure. Caused by a disease I accurately diagnosed myself with after 35 yrs I had to go fromSpokane to Seattle to finally have confirmation. Pharmeceuticals KILL. By the way deprssion is not most often an illness, it is part of the hiuman condition and people for hundreds of years worked through it. A pill ? No wonder our society has been ‘retarded’!!!
By DangeloM27 on Jun 21, 2009 | Reply
they make me want to throw up too..
By prokopton on Jun 24, 2009 | Reply
LOL. You’re braver that I could ever be.
When my doc asked me to take drugs, I just grinned inside and said to myself, “Don’t burst out laughing. Hold it, hold it…until you get outside…”
By tarquin08 on Jun 27, 2009 | Reply
I told my Dr. about my cocerns of these drugs
and the Pharmacutical Reps. Selling practices
He told me I was probably on a Bogus Site,LOL
I asked him , if you Dr’s are so perfect why
do you have to carry Malpractice Ins.
THAT SENT HIM OVER THE EDGE, Touche..
By peterboroughhomegirl on Jun 27, 2009 | Reply
Your point is well made.
By bamatommy on Jun 28, 2009 | Reply
It used to be illegal for drug companies to have Direct to Consumer (DTC) advertising, but this changed in 1997 when the FDA started allowing it. I never saw all these drug ads on tv and in magazines until then.
By prokopton on Jul 1, 2009 | Reply
I keep seeing the pharmaceutical trade commercial on CNN. The one where they go around America in a huge bus with a humongous pill bottle emblazoned on both sides of the bus. They make stops at troubled areas and hand out food, clothing and other necessities to people in need.
These commercials make me want to throw up–not what is being done but who is doing it. Publicity stunt.
If they want to help people, stop selling their dangerous pills to the public.