How do magazines sell ads to big companies?
July 17th, 2008 | by magazines |
Chanel asked:
Do magazines have to go through agencies to sell ads to big companies. If the magazine is the company’s exact demographic, how does the magazine reach the bigger company?
EDISON
Do magazines have to go through agencies to sell ads to big companies. If the magazine is the company’s exact demographic, how does the magazine reach the bigger company?
EDISON
One Response to “How do magazines sell ads to big companies?”
By Andrew on Jul 21, 2008 | Reply
Big companies generally book their print advertising months in advance though agencies. Those agencies are generally the ones with the decision-making powers.
Thoese agencies will take much into account when placing bookings, including things like readerships figures and independent sales auditing to make sure they get the best value for money for their client. They also use outside organisations that measure the *********** of titles - information that publishers rarely get the chance to see or question.
If you’re a big magazine than you can expect to get big advertisiing but if you’re anything less than big it will be hard.
Good luck.